Effective from: 09/07/2025

This Privacy Policy outlines how Elem Estates Ltd (“Elem”, “we”, “our”, “us”) collects, uses, stores, and protects personal data. We are committed to safeguarding the privacy of individuals and ensuring transparency in how information is handled across our operations.

1. Who We Are

Elem Estates Ltd is a property investment and development consultancy. We operate from:
63 Highgate High Street, London N6 5JX
For privacy-related matters, you may contact us at: email@elem.london

2. Information We Collect

We collect and process the following personal data:

• Full name

• Email address

• Phone number

• Company name

• Address

• Property interests and preferences

• Website usage data via Google Analytics

This data is primarily collected through our website contact forms and analytics tools.

3. How We Use Your Data

Your data is used strictly for the following purposes:

• Responding to enquiries and maintaining client communication

• Providing property-related consultancy and transactional services

• Offering relevant updates and marketing communications where consent has been given

• Improving our website and user experience through analytics

We do not sell, rent, or share personal data with third parties.

4. Legal Basis for Processing

We process personal data under one or more of the following legal grounds:

• Contractual necessity – for delivering requested services

• Legitimate interest – for business administration and service optimisation

• Consent – for direct marketing communications

• Legal obligation – where required by law

5. Data Retention

We retain data only for as long as necessary to fulfil the purposes outlined above or to comply with applicable legal obligations.

6. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of any inaccurate or incomplete information

• Request deletion of your data

• Object to or restrict certain types of data processing

• Withdraw consent for marketing communications at any time

To exercise these rights, contact us at email@elem.london

7. Cookies and Analytics

We use Google Analytics to collect anonymised information about how visitors use our website. This helps us improve functionality, usability, and content. By using our website, you agree to the use of such tracking technologies unless you disable them in your browser settings.

8. Security of Your Data

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or loss. Data is stored securely and managed in accordance with general data protection principles.

9. Marketing

If you have opted in to receive updates from us, we may contact you with relevant information regarding property opportunities, market updates, or services. You can opt out at any time by emailing email@elem.london or by following the unsubscribe instructions in our communications.

10. Changes to This Policy

We reserve the right to update this Privacy Policy as required. Any material changes will be clearly communicated on our website.